UX IS FUNCTIONALITY AND FUNCTIONALITY IS BEAUTY
Redesign Chemist Warehouse App
Chemist warehouse is the no. 1 online pharmacy retailer in Australia. The Chemist Warehouse brand is part of the Chemist Retail Group. The first store opened in Melbourne in 2000 and currently has over 350 retail stores nationally, growing rapidly.
Reviews:
- The App has a major bug
- Online shopping VS medications
- Brilliant App
Rating
2/5
Challenge
Discover the pain points of the current app and propose solutions to improve user experience. The business goal, revenue model, and target audience of the Chemist warehouse app and comparing the reaction to the MedAdvisor app as the competitor.
Strategy
Process For the initial user research, I conducted guerrilla usability testing to understand the current problems. During the synthesis phase, I used affinity mapping to analyse pain points and determine priorities. Then I generated task flows to understand where in the process users were having troubles, and created Lo-Fidelity drafts and Hi -Fidelity clickable prototypes. In the end, I was able to validate with users and confirm the pain points are solved by the redesign.
Persona
Four users involved to uncover pain points while using the mobile app.
Idiation
Based on the study here are the 5 problems I decided to focus on Ideation
With respect to the company goals in mind, the prototype improves the pain points of the app by focusing on simplified navigation to serve the purpose, account management, medication management, and pleasing presentation.
Categories menu and reduce from 12 to 6.
Reduce journey time and hassle from screen to screen to avoid the user’s disconnection from the app.
Applied the same design strategy on each page to make it unified and related.
Affinity Map
I synthesised my finding under four categories based on the main business functions of the chemist warehouse app.
- Find professionals
- Medication management
- Reminder platforms
- Shop products
Categorize the menu and reduce from 12 to 6. Ideation
Categorize the menu and reduce it from 12 to 6. Ideation
Reduce journey time and hassle from screen to screen to avoid user’s disconnection with the app. Ideation
Concentrating on the user’s account, Medications, and Dose reminder to fulfill the company’s statement. Ideation
Prototyping
Testing Phase
Validation
With respect for the company goals in mind, the prototype improves the pain points of the app by focusing on simplified navigation to serve the purpose, account management, medication management, and pleasing presentation. By unifying app categories, applying the same design strategy and shifting options from 12-6 slots, users found it not only easier but more efficient to use when experiencing the app functions. Additionally, the newly sophisticated categories now refrain from exiting the base app and withhold all significant items in organized sections of the app itself; this was a favored feature amongst users who examined the prototype. Overall, the visual identity and essence of the app concept and purpose have not been changed, rather being placed in a presentable and easier format that would prove as helpful to the majority of user demographics.